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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.This work is licensed under a Creative Commons Attribution 4.0 International License.Īuthors who publish with this journal agree to the following terms: Bandung Alfabeta.Ĭopyright (c) 2019 Ella Anastasya Sinambela, Yusuf Rahman Al Hakim, Hendri Dony Hahury Metode Penelitian Kuantitatif, Kualitatif dan R&D. “Pengaruh Faktor Gaya Hidup terhadap Kepuasan Pembelian Konsumen”. Dalam Maxx Working Paper 2001-01, February 2nd. “Brand Personality Creation Trought Adversiting”.
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Jakarta: Pearson Education Asia dan Prenhalindo Dasar-dasar Ekonometrika, Terjemahan Mangunsong, R.C., Salemba Empat, buku 2, Edisi 5, Jakarta. Pengaruh Kemasan dan Harga Terhadap Keputusan Pembelian Produk Sayuran Hidroponik. Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Rokok. The result show that lifestyle has a significant positive effect on the sensitivity of the price of the strok brand sweet soy souce in Gresik City.Īl Hakim, Yusuf Rahman & Samsul Arifin. The result show that the brand image has a significant positive influence on the sensitivity of the price of the strok brand sweet soy sauce in Gresik City. The population in this study were all product users in the City of Gresik and the number was not known with centainty, then a sample of 100 respondents was used. The combination of the two methods is the selection of samples for anyone who accidentally met and according to criteria set by the researcher. The sampling technique in this study using the purposive sampling method and accidental sampling. Consumers will still pretend to spend any amount of value to get goods that are in accordance with their perception. With the brand image owned by Bango soy sauce in the marketing world, it’s quite good and follows the trends or lifestyle of it’s consumers, this will prevent any sensitivity to the prices offered. Various advancements and dynamics in the business world led to rapid developments in various industries, one of which is the food industry, like Bango soy sauce.